Portfolio.

Welcome to my portfolio, where communication is transformed into successful campaign objectives. Explore my diverse collection of projects and clients to witness the storytelling that defines my signature style. If you'd like to see more you can find me on Behance, Dribbble and Pinterest.

HawkAI

HawkAI's brand identity evokes a sense of trust, reliability, and innovation. This is reflected in:

Logo

A contemporary design that incorporates a hawk (vigilance) within a grid (security). The hawk's forward-facing gaze emphasises HawkAI's commitment to proactive security, while the grid structure conveys a sense of order and control.

Colour Palette

A combination of reds, black, and white conveys professionalism, stability, and growth, hinting at the technological advancements powering HawkAI's solutions. The red hue injects a touch of energy and confidence, symbolising HawkAI's proactive approach to security.

Marketing Materials

HawkAI's marketing materials address the evolving security landscape and position AI as a transformative force that can enhance existing security measures and deliver a robust defence.

Building a Brand Identity that Inspires Trust and Innovation

Imagine a retail store where HawkAI not only deters shoplifting but also predicts equipment failure, preventing costly downtime and disruptions. HawkAI goes beyond traditional security; it empowers your business to thrive

St Andrew's School for Girls

For two years, I spearheaded the creation of dynamic marketing campaigns that brought St. Andrew's unique vision to life.  Targeted initiatives successfully attracted and engaged a new generation of talented young women:

Enrolment Through Strategic Campaigns

I designed impactful campaigns for Open Days (targeted towards parents seeking a glimpse into the school's culture and curriculum), special events (highlighting academic achievements, guest speakers, or extracurricular activities), and gate passes (offering prospective students a firsthand experience in the classroom setting). These multi-faceted campaigns provided a well-rounded view of the St. Andrew's experience, leading to a rise in website traffic and application inquiries.

Reaching the Right Audience

I leveraged social media advertising platforms to target specific demographics with captivating visuals and messaging that highlighted the unique benefits of a St. Andrew's education.

Email: megan_graphics@icloud.com

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